To celebrate the launch of the new Magnum Remix range, Magnum joins the two pioneers of music Kylie Minogue and Peggy Gou to launch an arranged version of the singer's planetary hit, released in 2001: « Can you get you out of my head ». The remixed title and the video clip were presented today during a question-and-answer session, live on the 75e Cannes Festival.
On the Croisette, Magnum celebrates a world exclusivity!
The legendary icon of pop Kylie Minogue and the pioneer of South Korean dance music Peggy Gou joined Magnum this afternoon in Cannes to launch the campaign « Classics Can Be Remixed » Magnum.
Twenty years after the Australian star's planetary hit came out « Can you get you out of my head », the famous premium ice cream brand has collaborated with the iconic duo to create an exciting house version of the title, completely rearranged. A way to remind the world that classics can be remixed, to create still beautiful emotions.
During a live interview with Clara Amfo, British BBC Radio 1 presenter, the remixed song by Kylie Minogue – « Can » – and his video clip has been revealed to the world.
The clip revisits the original version: there is Kylie Minogue in her iconic white suit, driving a yellow Tomaso Mangusta. In this new proposal invite the Korean pop influences of Peggy Gou. To make the video, Magnum worked with Seo Inji, an illustrator based in Seoul, who brought his unique style, creating a completely reinvented version.
THE KYLIAN MAGNUM
Inspired by the enchanting opening chorus of Kylie's classic.
THE PEGGY MAGNUM
A classic remastered in a striking way, bearing the Korean logo, signed by Peggy Gou.
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