Label: palmares

This year the International Advertising Festival, the rewarded campaigns have skillfully combined creation and new technologies. Here is the full award and videos of the Blog de Cannes (Ma petite entreprod) and Sofiane Zam. The gestation time of creation, digital and data is becoming a reality, as evidenced by the success of the 63rd International Festival of Advertising Creativity in Cannes. >>>>>> PALMARES COMPLETE LION 2016 ubiquitous video on the Cannes Blog. «Technology is a convenience that, combined with a good idea, makes a good campaign», sums up Charles Georges-Picot, co-president of Marcel (Publicis), the most award-winning French agency (9 Lions for three campaigns). «The best campaigns have become totally multichannel and place digital at the centre», continues Farid Mokar founder of the agency Fred & Farid (9 Lions also, distributed among the agencies of Paris, Shanghai and New York). Indeed, the winning campaigns mingled with virtuosity with street devices, in shops or traditional media (TV, print, Radio...), with always a good array of digital and video. An effect that now extends to all communication techniques (24 categories at Cannes Lions, which is the most important festival in the sector)In this perspective, Facebook and YouTube (Google) show the way with their global platforms, which account for more than one billion users, and the networks they build around. Video production in force In five years, the market share in