Category: Cannes Lions Pub Festival

Cannes Lions Pub Festival

CANNES LIONS 2017 Web Marketing Festival: Laura Dern, Grace Helbig, Snapchat

CANNES LIONS Web Marketing Festival receives Laura Dern and Grace Helbig Since last year the Cannes Blog has been attending marketing and advertising meetings that bring together the world's largest web companies. The Cannes Lions Festival International, unveils a series of features for advertisers, young and old. First day we met with the leaders of Snapchat (Snap. Inc.) at the foot of the big wheel in front of the Palace, with free access for the public. They are currently looking for a unique and profitable advertising model and business; and unveiled on Monday in Cannes an armada of new advertising tools. Snapchat has evolved and its profits have stopped growing. This year, Snap. Inc therefore goes further by offering two tools that compete directly with Facebook and Google. The network opened its public interface for advertisers this Monday. On the site of the social network, small and large advertisers are invited to register to discover the new tools. It is thanks to the tools revealed to Lions this week that advertisers can create content. Called Snap Publisher expected in July, it will be a web interface capable of generating « In two minutes a commercial for Snapchat according to the company. CANNES LINKS SEXY GLAMOUR AND FUN WITH LAURA AND GRACE On the other hand, we sat in the large Louis Lumière auditorium at the Palais des Festivals (which receives each year in May the Film Festival) a famous Hollywood actress Laura Dern, actress

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CANNES LIONS 2016 (Publicity & High-Tech): VIDEOS

This year the International Advertising Festival, the rewarded campaigns have skillfully combined creation and new technologies. Here is the full award and videos of the Blog de Cannes (Ma petite entreprod) and Sofiane Zam. The gestation time of creation, digital and data is becoming a reality, as evidenced by the success of the 63rd International Festival of Advertising Creativity in Cannes. >>>>>> PALMARES COMPLETE LION 2016 ubiquitous video on the Cannes Blog. «Technology is a convenience that, combined with a good idea, makes a good campaign», sums up Charles Georges-Picot, co-president of Marcel (Publicis), the most award-winning French agency (9 Lions for three campaigns). «The best campaigns have become totally multichannel and place digital at the centre», continues Farid Mokar founder of the agency Fred & Farid (9 Lions also, distributed among the agencies of Paris, Shanghai and New York). Indeed, the winning campaigns mingled with virtuosity with street devices, in shops or traditional media (TV, print, Radio...), with always a good array of digital and video. An effect that now extends to all communication techniques (24 categories at Cannes Lions, which is the most important festival in the sector)In this perspective, Facebook and YouTube (Google) show the way with their global platforms, which account for more than one billion users, and the networks they build around. Video production in force In five years, the market share in

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Cannes Lions from 18 to 24 June 2016: International Advertising and Creativity Festival

The Cannes Blog will follow closely this year, the Cannes Lions International Advertising Festival which takes place as every year in the middle of June at the Palais des Festivals et des Congrès after the international film festival. The Cannes Lions Festival brings together communities in the field of advertising and media, which compete for the Lions Award with the best products they can offer in advertising, creativity and communications. We can also follow Cannes Lions.fr The Cannes Lions 2016 International Advertising Festival is more than 9,000 participants and it is the very nature of Cannes that is to be under the spotlight, whether it be cinema or advertising. The Cannes Lions International Festival of Creativity has more to prove its interest and fame since it has gathered since 1954 thousands of short films, advertisements, posters and other products in the creative communication sector. It is one of the few events of its kind with such proportions in the world. There will be screenings, exhibitions, but the festival also offers a series of educational events, such as seminars and workshops. @ follow on the Blog from June 18. ( S/ZAM.) PHOTO: The Institute of Advertising Practitioners in Ireland (IAPI) is the official representative for Cannes Lions International Festival of Creativity in Ireland. To qualify for the event, young people working in ad agencies were asked to create a campaign for 2016 charity partner Peter McVerry Trust. Article sharing

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