CANNES LION Web Marketing Festival receives Laura Dern and Grace Helbig

Since last year the Cannes Blog has been attending marketing and advertising meetings that bring together the world's largest web companies. The Cannes Lions Festival International, unveils a series of features for advertisers, young and old.

Day 1

We met the leaders of Snapchat (Snap. inc.) at the foot of the big wheel in front of the Palace, with free access for the public. They are currently looking for a unique and profitable advertising model and business; and unveiled on Monday in Cannes an armada of new advertising tools.

Snapchat has evolved and its profits have stopped growing. This year, Snap. Inc. goes further by offering two tools that compete directly with Facebook and Google. The network opened its public interface for advertisers this Monday. On the site of the social network, small and large advertisers are invited to register to discover the new tools. It is thanks to the tools revealed to Lions this week that advertisers can create content. Called Snap Publisher expected in July, it will be a web interface capable of generating « In two minutes a commercial for Snapchat according to the company.

CANNES LINKS SEXY GLAMOUR AND FUN WITH LAURA AND GRACE

On the other hand, we sat in the large Louis Lumière auditorium at the Palais des Festivals (which receives each year in May the Film Festival) a famous Hollywood actress Laura Dern, actress of Jurassic Park, Wild or even more recently the Big Little Lies series and will be in the next Star Wars « last Jedi » According to her the marketing aspect of the trade has long been very controlled, although brands have always supported actors and films. She shared the scene with ultra influential TV actress in the US Grace Helbig 3 million subscribers on her YouTube channel. What is important to him is to be transparent, to stay as close as possible to his community: This is the key to an authentic work by an influencer.

The one who says today is very happy to describe himself as a « content creator » explains that, in order to make a partnership attractive, brands must be interested in the real desires of consumers and help them with this, in a service logic. « There is a growing desire and need to become useful for a cause, as a consumer and as an influencer. That's how you want to match with a score. ». A nice moment when actresses have been able to relax the many audiences with anecdotes related to advertising and marketing during their career.

 

Article : CANNES LIONS 2017 Web Marketing Festival: Laura Dern, Grace Helbig, Snapchat – Cannes Blog