The Cannes Festival has always been a world-renowned event, celebrating the excellence and diversity of cinema. The Thai Night Cannes 2023 was no exception, highlighting the Thai film industry, brilliant with a thousand fires.
The new edition of Thai Night Cannes 2023 « Thailand Where Films Come Alive »an event organized on 20 May by the Department of International Trade Promotion (DITP), the Ministry of Trade, the Royal Thai Government
The reception of guests and the press set the tone, basking the event in an atmosphere of elegance and glamour at Carlton. Key figures from the Thai film industry and renowned influencers were present, making the evening even more sparkling.
The major companies in the Thai film industry were presented, demonstrating the dynamism and diversity of this growing sector. Thailand has clearly shown that it is no longer only an exotic filming location, but also a major player in global film production.
The evening was rhythmized by a fascinating dance show entitled « Reflect to Connect ». Performed by the group « To Be Number One Idol »Their dance style, a mixture of contemporary hip-hop, symbolized a bridge between the past and the future, perfectly reflecting the vision of the Thai film industry.
The highlight of the evening was His Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi's inspiring speech
In her speech, Her Royal Highness Princess Ubolratana stressed that the Thai government had made the film industry a national priority in its new policy of « 5F », with the aim of increasing the « soft power » Thailand through culture. 5Fs means « Food, Fashion, Festival, Fighting and Film » (food, fashion, festival, fight and film).
This priority is reflected in the numerous programmes launched by the Ministry of Commerce to support the Thai film industry in the country and abroad. These initiatives include: « Thai Night » throughout the world, facilitating the participation of Thai companies in major film markets and festivals or organizing presentation sessions, outreach programmes and markets for Thai content. These programmes are clearly bearing fruit, as the evening is an impressive showcase of industry's commitment
Thailand's film industry in favour of innovation, creativity and technological advances.
The event was also an opportunity to celebrate Thailand's position as one of the world's leading destinations for international productions and to highlight the effectiveness of the cash-back program for foreign productions, which has recently been increased to a maximum of 20% of eligible expenditures.
This production programme perfectly complements the unique blend of stunning natural landscapes, vibrant cultural heritage and state-of-the-art infrastructure in the country.
Thailand offers a variety of sites that can easily be transformed into any background desired by a filmmaker, combined with a skilled workforce and a supportive government that encourages foreign productions.
This explains why 2022 was a record year in terms of hosting foreign productions, with a total of 348 foreign films and television series shot in the Kingdom
A tasting of Thailand's best culinary specialties added a sensory dimension to the evening, while the trailers of the most recognized Thai films recalled the country's artistic and creative potential.
The atmosphere of the evening was captivating and elegant. The guests, coming from the cinema world in Thailand and the international chessboard, as well as many influencers, did not hesitate to use the photocall, creating memorable memories of this magical night.
In short, the Thai Night Cannes 2023 was a dazzling celebration of Thai cinema, marking Thailand's entry into the world stage as a major force of cinema. This evening promises a bright future for Thai cinema, ready to captivate the world with its stories and vision.
