Cara Delevingne new Magnum Aegery in Cannes with Jeremy Scott!
The ice cream brand Magnum announces its collaboration with two major fashion names: Jeremy Scott on American designer born, artistic director of Moschino brand and Cara Delevingne actress and British singer, Queen of Social Networks.
The two icons combine the time of a fierce advertising campaign, highlighting the Magnum Double. The «ultimate gourmetism» that will be discovered from 17 May on the Beach Magnum during the 70th Festival.
The brand always takes advantage of its visit to Cannes to communicate with force. The Cannes blog will follow these events, conferences, photo call, and live film evenings on the networks and 360° !
After Kendall Jenner in 2016, it was the turn of Cara Delevingne to become the ambassador of Magnum on the occasion of the next Film Festival
Cara Delevingne Release the Beast with Uli Meyer
For the occasion, the ice cream brand will unveil its last campaign. Title « Release the Beast » («Free the beast»). The campaign will take the form of a 45-second short film directed by Jeremy Scott.
Cara Delevingne will be the star of this campaign that invites gourmets to free the beast that is in them to succumb to the ultimate pleasure: Magnum Double.
The world-renowned top model will be surrounded by new small Moschino characters. The famous beasts owe life to the famous animator Uli Meyer who has worked on films such as «Who wants Roger Rabbit's skin?» and «Space Jam».
«What I like in this film is that he is dedicated to the little pleasures of life. Besides, how can we not find great the idea of making a movie with Jeremy Scott about an ice cream? Delicious from beginning to end»Tell Cara Delevingne!
Article blog de Cannes : Cara Delevingne nouvelle agérie Magnum à Cannes
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