Magnum would have chosen Kendall for his rebel side that was propelled on the front of the stage with reality TV « Incredible Kardashian family » Next to his sister Kim. the pretty brunette managed to impose herself in the world of fashion by scrolling for all the greatest seamstresses in the world. To embody the Magnum Double brand's new range, Kendall placed before the lens of photographers Mert Alas and Marcus Piggot for a series of photographs entitled « Free the beast« . The purpose of this new exhibition: to send a strong message to consumers to free your wild side and dare!

Kendall Jenner on this collaboration: « When I was contacted to embody the attitude « Dare Magnum Double » With Mert and Marcus, I was immediately packed. In this world, where we often say no to pleasure, it is important to seize these unique opportunities from time to time. I look forward to showing the world these personal moments, where I « free the beast »Hey! For his part, Mert Alas added « What really attracted us, Marcus and I, is the idea of immortalizing an attitude with a camera: we love the Magnum campaign. It is fascinating to work with Kendall, to identify his audacity moments to bring these stories to life together. And what a better place to inaugurate an exhibition than Cannes, the true capital of pleasure!

None doubt that Kendall will bring a touch of glamour to the Magnum Cannes beach this year.