Magnum® Evening in Cannes: Troye Sivan and Glasses in Don't Miss!
Cannes, prepare for an unforgettable evening on the famous Magnum® Beach. The glamour of the Cannes Film Festival blends with a unique festive atmosphere, orchestrated by the iconic ice cream brand Magnum®. The flagship event of the season is collaboration with Pop artist Troye Sivan for an evening where music with the DJ Mura Masa and gourmets meet under the stars.
On this exclusive evening, Troye Sivan reveal three new remixes of its tube « Honey », each associated with a new Magnum® flavor.
Guests will even have the privilege of choosing the remix they want to discover first, a fun way to dive into the world of the artist and enjoy the latest icy creations.
Each remix represents a state of mind: joy with Euphoria, relaxing with Chill, and dreaming with Wonder, aligned with the new flavours of Magnum®
- Euphoria Inspiration Limonade Rose.
- Chill Myrtille with pieces of cookies.
- Wonder : Caramelized white chocolate.
Troye Sivan recently participated in campaigns for Prada, Cartier, YSL Beauty, Calvin Klein, Valentino, Savage Fenty and Ivy Park in Beyoncé. It also appeared in « The Idol » by The Weeknd and Sam Levinson for MAX, along with Lily-Rose Depp, Jennie by Blackpink and Abel himself. He also launched Tsu Lange Yor, an independent luxury collection of perfumes and art objects.
About Mura Masa
Mura Masa is a 28-year-old artist from Guernsey, UK, awarded with a Grammy, MVA and NME Award. Having started as a producer on Soundcloud in 2013, its rise to the status of headboard of festivals and arenas to the 2 billion streams has been done slowly but surely. Through his three albums, he has been at the forefront of electronic music, forging a sound signature and collaborating with world stars such as Lil Uzi Vert, PinkPantheress, A$AP Rocky, Damon Albarn, Ellie Rowsell (Wolf Alice), Tirzah and Lady Gaga, to name but a few.
A producer and composer as well as artist, he has collaborated with PinkPantheress, Stormzy, Ariana Grande, BTS, Lianne La Havas, Jessie Reyez, Central Cee, Ice Spice, J Balvin and Nao. His work of production and writing allowed to rank several albums and singles in the top 10, including the recent double platinum single by PinkPantheress « Boys A Liar Pt 2 ».
As a DJ, Mura Masa has been leading dozens of festivals, running records in front of more than 1 million people and has become a pillar of Boiler Room, which has already hired him three times this year in London, Barcelona and Berlin.
The night will be rhythmic by renowned DJs and artists « with pop icon Mika and the famous DJ duo Justice !!! to follow soon on the Blog de Cannes !!
Guaranteeing an electrifying atmosphere until sunrise.
#WhereverPleasureTakesYou
#MagnumCannes
#TrueToPleaure
#MagnumXTroyeSivan
To learn more about the #WhereverPleasureTakesYou campaign, visit
https://www.magnumicecream.com/whereeverpleasuretakesyou
